Execution risk prevention in practice: diagnostics, retainers, and site and merchandising overhauls.
RetainerBeauty / E-CommerceFeatured
Specialty Beauty E-Commerce Brand
From Volume-Dependent to Efficiency-Driven: A Black Friday Conversion Overhaul
A 2-month site and merchandising overhaul delivered +173% peak conversion rate and +28.9% confirmed mobile revenue growth during a brand's highest-stakes revenue event — with fewer sessions than the prior year.
Zero to Production-Grade: Building iOS Test Infrastructure at Scale
A consumer fintech platform serving millions of daily transactions had no scalable iOS test infrastructure. We built it from scratch — cutting build times by 75%, increasing build throughput by 221%, and establishing the observability foundation the engineering org needed to ship with confidence.